Comparison
We say when the competitor is the better pick — no dunking for sport.
Ancestry is about who came before. It's a research tool with a deep record archive and a research tone. Confinity is about what is being written now, and what your family will want a generation from today. The two are complementary, not competitive — Ancestry documents the past; Confinity holds the present you want to pass on. Where they overlap is 'family tree' visualisations, but Ancestry's tree is a search result and Confinity's is a CherishedTree of living people.
'What you leave behind is not only who you descended from.'— Confinity principle
Who should pick